Social media is full of baby boomer nostalgia. Many of us born between 1946 and 1964 enjoy trading stories of our youth. We fondly recall how we spent our time without modern conveniences. We love to post blurry photographs of our school days and of businesses that no longer exist. As young boys, we split our time between Little League baseball, Boy Scouts with the obligatory two weeks at Scout summer camp, and the neighborhood hangouts. In high school, we all found summer jobs.
Baby boomers like to remind today’s young people how quickly
we left our childhood behind and became independent. Immediately following high
school, some of us would go to Vietnam to fight in a devastating war, and
others would stay home and protest the same conflict. While our paths took us
in opposite directions, no one wanted to remain at home and live in their
parents’ basement. With the acceptance of hitchhiking, inexpensive travel
options, and the Peace Corps, we spread out across the country and the globe.
This month marks the 55th anniversary of the Woodstock music
festival. Because the “three days of peace and music” occurred in 1969, the
summer between my high school graduation and entering college, I attended. It
was a pivotal event in my life. Open nudity, political act
It has always been interesting to me how little we baby
boomers seem to reminisce about our late 20s and 30s. After all, during these
years, we were coming into our own. Many of us were graduating from
professional schools, starting families, and getting ready to make an impact.
However, something happened in those years that was more cringeworthy than
praiseworthy-too many boomers became yuppies.
Newsweek magazine named 1984 “the Year of the Yuppie.” The
name was adopted to identify “young urban professionals” living in or near
larger cities, an actual population of less than 2 million people. However, in
1982, a columnist in the Chicago Tribune coined the phrase, and like the present
term, “Swifties,” the concept captured the imagination of the country
I have tried to repress these yuppie years from my memory
but alas, a new book has compelled me to acknowledge this period of my life.
Tom McGrath, former editor of Philadelphia magazine, has written the definitive
yuppie history, “Triumph of the Yuppies: America, the Eighties, and the
Creation of an Unequal Nation.”
What did it mean to become a Yuppie? An excellent example
involves the early life of social activist and antiwar radical Jerry Rubin.
Rubin’s favorite slogan was “Never trust anyone over 30.” In 1967, Rubin along
with his fellow activist, Abbie Hoffman, pulled a prank at the New York Stock
Exchange. They threw $1 bills over the railing onto the trading floor and watched
the traders greedily fall over each other to retrieve them.
In the 1980s, however, Rubin went back to Wall Street, this
time as a securities analyst. He was an early investor in Apple Computer and
became a multimillionaire. Rubin wrote an op-ed for The New York Times
explaining, “While politics and rebellion distinguished the 60s, money and
financial interest will capture the passion of the 80s.”
Rubin’s prediction was correct. Many activists who spent
their youth fighting for change took the same path. Yuppies by the thousands
discarded their social values and then threw the working class and the middle
class under the bus. McGrath believes that the Yuppie phenomenon radically
altered American life between 1980 and 1990. On the positive side, Yuppies brought
decaying cities that were losing population in the 1970s back to life. On the
negative side, McGrath traces the rise of an elite, well-educated fa
The transformation from idealists in the 1960s and 70s to
careerists in the 1980s was remarkable. Unfortunately, career success led to
overindulgent materialism. Moreover, McGrath found that many of the tribal
political divisions of 2024 can be traced back to this period. A self-satisfied
Yuppie elite who did not care if the Rust Belt lost its factories, later became
both wealthy Republicans and Democrats. The resentful working class became
Trump supporters.
As a young adult, I was a yuppie. In the 1980s, downtown
Pittsburgh was where I worked and played. Law school, marriage to a fellow
lawyer, a home and a child removed all traces of social activism from my life.
My world revolved around long workweeks, private schools, fitness centers,
golf, networking, junk bonds, and expensive restaurants. President Ronald
Reagan’s dismantling of the welfare state did not concern me.
Years later, as a recovering lawyer, Barack Obama reignited
my values and concern for others. If not for McGrath’s excellent study of the
yuppie period, the 1980s would have remained a distant memory.
McGrath points out that the stock market crash in October
1987 marked the beginning of the end for yuppies. He writes, “The country was
ready to slow down again, to get back to normal.”
The 1980s Donald Trump and his book, “The Art of the Deal”
were symbolic of everything yuppies represented. Trump did not get the memo to
change. Ironically, his continued projection of self-serving yuppie greed has
attracted the disgruntled white middle-class.
Gary Stout is a Washington attorney
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