THE ELDERLY SHOULD BE PROTECTED FROM SCAMS
In today’s world of disinformation, dishonest sales swindles
and outright criminal frauds, nothing upsets me more than those actors who
exploit the elderly. We all have older friends and relatives, many living
alone, who have lost valuable savings to a multitude of schemes designed to
take advantage of them. This commentary will examine some of the common fact patterns
and offer information on how to address this growing and troubling problem.
An ever-shrinking number of seniors have never adapted to
using personal computers or smart phones. This protects them against the
numerous scams directly related to the internet. Unfortunately, our oldest citizens
who communicate primarily by landline telephones and the mail service are
hardly immune from swindles.
Consider the elderly relative or close friend, living alone.
One of the events that provides some welcome stimulation is the daily mail
delivery. This individual may have developed a special affinity for missionary
work, world hunger or domestic and wild animals. In the mail are multiple pleas
for donations, focusing on the one or several causes that this person has
supported in the past. The involved charities all trade mailing lists to insure
maximum penetration into each older person’s checkbook. In no time, our elderly
friend is getting dozens of solicitations each week and is writing numerous
checks to demanding charities, often to the same organization more than once a
month.
Unfortunately, there is nothing illegal about a charitable
scheme that plays on the emotions of the elderly. However, there are several
defensive measures to suggest. First, the older person should be encouraged to
stop the check writing and to seek assistance in researching each charity to
determine which ones are worthy of a contribution. The Pennsylvania Charity
Search, Better Business Bureau Giving Alliance, Charity Navigator and Charity
Watch are good sources of information.
Second, many older people rely on IRA income to meet
expenses. Each IRA is subject to yearly Required Minimum Distributions (RMDs). Many
older Americans are unaware that they can make a tax free Qualified Charitable
Distribution (QCD) as part of their mandatory IRA distribution. If the older
person is convinced to make a single reasonable contribution through a QCD to
satisfy their empathy for a charitable cause, the constant barrage of daily
mail solicitations can be thrown in the trash bin.
Lastly, assist the older person
in contacting unsolicited charities to delete their name from mailing lists. Inform supported charities to remove
their names from any lists that are rented or exchanged. Register with the Direct Marketing Association
(DMA) to reduce unwanted solicitations.
Phone and in
person solicitations are also problems for the elderly. Our senior friends
should be encouraged to not answer calls from unknown numbers and to never give
out personal information. They should
also be registered at the National Do Not Call Registry (donotcall.gov).
At the front
door, our area is afflicted with fast-talking marketers who are well-trained in
getting the elderly to change their gas and electric suppliers. The homeowner
is offered a reduced teaser rate that often does not provide a less expensive
long-term solution. All of these in-person offers should be declined. The older
person should be encouraged to work with a friend familiar with gas and electric
rates or to consult a public information source like PaPowerSwitch or
PowerSetter. These sites provide the best consumer options for suppliers in
each community with no hard sales tactics.
We are now in
the middle of the Medicare marketing season directed at seniors. The saturation
of TV ads and infomercials, unsolicited phone calls and mailings is
overwhelming. The regulations against unsolicited
direct contact are rarely followed.
The danger in
too much Medicare marketing is utter confusion that leads older adults to enroll
in plans that do not meet their needs. There are many examples where
unscrupulous representatives enroll the elderly customer in a plan that does
not provide coverage where he or she lives. Others offer plans where needed
prescriptions are not covered by the new policy. If a local senior needs unbiased help with Medicare, they
should contact the Pennsylvania
Medicare Education and Decision Insight (PA MEDI) to receive reliable advice.
Most
individuals over 60 now have ready access to the internet through a personal
computer, iPad or smart phone. There are countless conveniences when
utilizing internet technology in everyday senior living, including personal
safety. However, these communication and
search devices subject seniors to
another level of potential scams.
Many older people
consider emails to be a safe and convenient method of communication. The truth
is that those over 60 are frequent cybercrime targets. Our seniors need constant
reminders to update software, purchase cyber security protection, to use strong
passwords, and to avoid phishing scams. They incorrectly believe it is safe to
post personal information to close friends on social media. Their curiosity
leads them to open emails from unknown sources and worse, to open email
attachments from these sources. All of this activity is an invitation to the
cybercriminal.
Our seniors
deserve accessible information programs that make them aware of the scams and frauds that are lurking
everywhere. Regular community events can educate them on how to avoid becoming
the next victim and encourage them to report any instances of fraud without
embarrassment. Basic technology training and free internet safeguards should be
made available. Seniors have earned our constant vigilance and the right to be
protected.